Who said commercial product photography can’t be whimsical and beautiful and fabulous? And all while appearing to be completely effortless. Artist and Art Director Lisa Hedge proves that it can be done. She has an immense body of work and proves that sometimes having assignments with strict parameters can produce the best results. From wedding stationary, to event posters, to product shots, clothing campaigns, and everything in between, Lisa Hedge is a creative genius. (And probably a total perfectionist.)
Who knew I could be so attracted to clear-framed reading glasses? These Warby Parker product photos look like so much fun.
There are so many cool things on her website. Seriously. I am barely scratching the surface with these. Tons of variety but still a really coherent aesthetic. I’m impressed.